“E-commerce works brilliantly – just not together. ONEbasket was born from my frustration of not being able to gather everything in one place, and from a belief that better decisions start with clarity.”
Marie Bjerkevall Lundin, founder and CEO, ONEbasket
E-commerce has made almost everything accessible, and most platforms are genuinely well built. Yet as a consumer, I kept feeling friction where there shouldn’t be any.
Inspiration would strike in one place, comparisons would live somewhere else, and decisions were left unfinished across countless tabs, bookmarks and screenshots.
I wanted a single space where ideas, products, and intent could come together – without pressure to buy.
ONEbasket is not here to replace great e-commerce sites, but to connect them. And, give shoppers a calmer, more thoughtful way to decide when the time is right to buy.
I hope you enjoy this idea as much as I do. And if you have feedback, feature requests, or questions – don’t hesitate to reach out. I’d love to hear from you. 💜
/ Marie
BEST TECH
TEAM EVER
Behind the scenes, ONEbasket runs on a clever mix of AI and cloud magic. Advanced machine learning helps us make sense of products, prices, and ideas across the web.
Multiple AI models collaborate to keep everything fast, relevant, and surprisingly smart, while our secure cloud foundation ensures it all just works.
Built with curiosity, caffeine, and a lot of passion – thanks to the best tech team ever. 💜🚀✨
ONEBASKET FACTS
Launched: 2026, Sweden (can be used anywhere, though 🌍)
Platform: Web app + Chrome extension
Powered by: AI-driven architecture + scalable cloud infrastructure
Purpose: Bring clarity, control, and calm to online shopping